Tag archives: Marketing

Net Promoter Score

Net Promoter Score calculated from 0 – 10

NPS ( Net Promoter Score ) = Promoter – Detractors

Promoters

  • (score 9-10) are loyal enthusiasts

Passives

  • (score 7-8) are satisfied but unenthusiastic customers

Detractors

  • (score 0-6) are unhappy customers