Featured Snippet Examples and Patterns

Featured Snippet Patterns:

1. Point based

  • Paragraph ending with :
    • "Here are the list of steps"
    • "Follow these steps"

HTML Tag : <p>

  • Followed by points

HTML Tags : <ul><li>, <ol><li>, <b>, <strong>

    • Other HTML patterns:
      • Series of <H3> under a <h2>
      • Series of <strong> under a <h2>
      • Series of <strong> Numbers under <h2> or <h3>
      • <ul><li><strong>Title 1</strong><p>Description</p></li><li><strong>Title 2....</ul>

2. Paragraph based

  • Followed by a H1, H2, H3 tag - HTML Tags : <h1>, <h2>, <h3>
  • Recommended Paragraph word count 42–58 words - HTML Tag : <p>

3. Table Based

  • Tag the table as <table>

Here are some examples of Featured Snippet:

1. Inbound Sales

Source : https://www.newbreedmarketing.com/blog/what-is-inbound-sales

2. How to use excel Shortcuts

 

3. how to set default browser and email

Source : https://blog.hubspot.com/marketing/set-gmail-as-browser-default-email-client-ht

4. How to set default browser email

Source : http://www.dummies.com/computers/pcs/how-to-set-default-browser-and-e-mail-programs-in-windows-7-and-vista/

5. How to make an animated GIF in Photoshop

Source : https://blog.hubspot.com/marketing/how-to-create-animated-gif-quick-tip-ht

6. How to write a press release

Source : https://www.procopywriters.co.uk/2015/09/how-to-write-an-effective-press-release/

7. How to write a press release examples

Source : http://www.ereleases.com/press-release-sample/

8. How to write a press release with examples

Source : http://www.cbsnews.com/news/how-to-write-a-press-release-with-examples/

SEO for a Historical Website

SEO ( Search Engine Optimisation ) for the website which has a big history behind it. It is a kind of Website which has been active for a long period of time with regular activities.

Refining the Website Structure

  • Proper Internal Linking

Improving the User Interface of the Website

  • Making it possible for the user to navigate across the historical website and be able to get relevant information
  • Allowing Social Sharing
  • Making it more interactive

Fixing the 404 Error Backlinks

  • 404 is a HTTP status code, which tells us that the there is a broken backlink. Hence wasting the Link Juice
  • Using a redirect from the broken link to an appropriate page would add extra value to that page and the website

Off site backlink cleanup

  • Websites "Old Backlink" research,
  • And Removing unwanted backlinks

Improving the Title and Meta Description

  • Title Contributes more towards increasing Click Through Rate
  • Meta Description is the second important thing which contributes towards Click Through Rate

Implementing Rich Snippets

It is also called as "adding semantics to the website"

  • Making Google understand each part of the website
  • Highlighting to Google the meaning of each section of the website
    • Use Webmasters Tools to Highlight this information
    • Or It can also implemented via the backend coding

Other ideas for the Historical Website

  • Setting up a XML sitemap for Google
    • for Normal Pages
    • for Images
    • for News
    • and setting up its Priority and its frequency
    • Finally, Submit the XML sitemap to Google via Webmasters Tool
  • Check for duplicate Titles, Duplicate content, short meta description issues and fix it.
  • Check if Canonicalisation is necessary
  • Check if Cannibalisation is necessary

Schema Organisation markup as JSON-LD code

 

<script type="application/ld+json">
{ "@context" : "http://schema.org",
"@type" : "Organization",
"name" : "[organization name]",
"logo" : "[logo image url]",
"url" : "[website url]",
"sameAs" : [
"https://twitter.com/[username]",
"https://www.facebook.com/[username]",
"https://www.linkedin.com/company/[username]",
"https://plus.google.com/[username]/posts"
]
}
</script>