BrightonSEO Slides September 2017

Christoph C. Cemper - How to increase your traffic 5x with this one SEO method
Peter Nikolow - Quick and Dirty Server-side tweaks to improve your SEO
Ric Rodriguez – The SEOs Guide To JavaScript 
Bobbi Brant – How to Get Top Links With an Unknown Brand and No Budget
Kostas Voudouris – Performance-based optimisation using Google Search Console API
Stephan Solomonidis – Using Natural Language APIs in SEO
Helen Southgate – Affiliate Marketing – what’s it all about
Bartosz Góralewicz – Can Google properly crawl and index JavaScript? SEO experiments – results and findings.
Emily Grossman – PWAs and New JS frameworks for Mobile
Saeley Jnr Johnson – Speak Easy – The rise of Voice Search
Myles Anderson – Harnessing your Online Reputation to win New Customers
Ben Harrow – Quality PR Linkbuilding – with Terrible Budget
Stacey MacNaught – Tactical, Practical Keyword Research for Today’s SEO Campaigns
Sophie Coley – Answering The Public: How To Find Top-Notch Audience Insight in Search Data and How To Apply It
Kelvin Newman – Scary SERPs (and keyword creep)
Allyson Griffiths – Why micro influencers are a knee-jerk reaction to poor influencer marketing
Mindy Gofton – Don’t Call Me Bae: Are You Engaging or Annoying Your Customers?
Chloé Bodard – SEO quick wins from a technical check
Sébastien Monnier – How Google Tag Manager can help your SEO
Aysun Akarsu – On The Road to HTTPS Worldwide
Sam Charles – Blogging advice that’ll make your job easier – guaranteed!
Tim Stewart – Convert with Intelligent Analytics
Samuel Dean & Vlassios Rizopoulos – What we have learned from indexing over half a Billion products
Dominic Woodman – Advanced Site Architecture – Testing architecture & keyword/page groupings
Dawn Anderson – Generational Cruft in SEO. There is Never a ‘New Site’ When There’s History
Philip Storey – How to revolutionize your customer lifecycle with email marketing
Jonathan Seal – Creating more human experiences with chatbots
Duane Brown – Video: The Next Frontier in Marketing
Fili Wiese – Link building 2018
Greg Gifford – Righteous Tips for Building Totally Excellent Local Links
Laura Hampton – Kick-Ass Strategies for a Customer Focused Content Plan
Olga Andrienko – Agile marketing: A step-by-step guide
Andi Jarvis – The 7 questions you need to ask before you start digital marketing
Chris Green – Robots: X, Meta & TXT – The Snog, Marry & Avoid of the Web Crawling World
Darren Ratcliffe – Getting a competitive advantage on ebay
Prabhat Shah – Amazon Sponsored Ads – Beyond Basics
Aleyda Solis – Setting AMP for Success
Hannah Dempsey – Broadening your social listening beyond your brand

Thanks to LRT for this list

BrightonSEO Slides April 2017

Purna Virji – Keywordless Searches: How Your Camera is the New Search Box
Will Cecil – Developing an enterprise level SEO data strategy – challenges and experiences from the frontline
Tom Capper – Links & rankings: The story in the data
Neill Horie – SEO & Artificial Intelligence Optimisation
Lotty Chudley – Persuading Consumers to Part with Their Cash: Tips & Tricks for Conversion
Marco Volpe – How to create your own dynamic remarketing
Sam Vandermark – Looking beyond paid search for better biddable results
Daniel Rowles – Mobile first indexing – what it means to you in practice
Zak Edwards – Don’t be Awesome! Just be alright at everything!
Alina Ghost – Managing SEO in a Complex Business
Sophie Moule – Using Search Data to Inform Business Strategy
Marcus Tober – Why SEO and Content Marketing must always be data-driven
Tom Benett – Measuring Content Success with GTM 
Adrian Phipps – How to rank in the answer box
Polly Pospelova – How to take advantage of Google using Usage Metrics for rankings
Sam Auchterlonie – How to hack your SERPs using a lean approach
Sam Charles – How to Build High-Quality Links Without Spending Money 
Christoph Cemper – 5 Years of Google Penguin
Anita Valentinova – Power of simple – Python scripts to automated SEO checks
Philip Gamble – Technical SEO beyond the initial audit
Charlie Whitworth – How To Combat Crawl Bloat & Prune Your Content Effectively
Sean Butcher – So You Think You Know Canonical Tags?
Janet Plumpton – How to use XPath for eCommerce Websites
Omi Sido – Beyond the Basics of Website Migration: Tried, Tested & Successful
Greg Gifford – Advanced Local SEO Tips to help you murder your competitors
Barry Adams – Google AMP Case Studies
Bastian Grimm – Beyond the bullshit: 3x Hardcore Site Speed Optimization Techniques
Al Wightman – How can Google Data Studio help me?
Alban Gérôme – Easy page element tracking with Kermit
Sophie Turton – The psychology of language for PPC
Tara West – How to boss Sequential Advertising in Facebook
David Cox – Needles and haystacks: The challenges of discoverability in academic publishing
Malcolm Slade – Brand: The Only Future Ranking Factor

Thanks to LRT for this list

Git : Revert back to Previous Revision

Revert back to Previous version in git

Required

  • Get the REVISIONNUMBER ( Revision number ) of the previous Revision which you want the files to revert back to.

Here is how you could revert back to previous Revision in git

  1. git reset --hard REVISIONNUMBER
  2. git push --force

Caution

This will delete all yours commits made between the REVISIONNUMBER and the CURRENT Revisionnumber

SSH : Change Owner of files and folders

Change Owner of All files within a Folder

Here is how to change Owner of Files and Folders in SSH as a Bulk

  • Login to SSH
  • Run
    chown -R user:usergroup /location/of/the/folder/*

Change Owner of one file

chown user:usergroup /location/of/the/folder/file-name.php

Find the list of files under a Owner

find /location/of/the/folder/ -user USERNAME

Featured Snippet Examples and Patterns

Featured Snippet Patterns:

1. Point based

  • Paragraph ending with :
    • "Here are the list of steps"
    • "Follow these steps"

HTML Tag : <p>

  • Followed by points

HTML Tags : <ul><li>, <ol><li>, <b>, <strong>

    • Other HTML patterns:
      • Series of <H3> under a <h2>
      • Series of <strong> under a <h2>
      • Series of <strong> Numbers under <h2> or <h3>
      • <ul><li><strong>Title 1</strong><p>Description</p></li><li><strong>Title 2....</ul>

2. Paragraph based

  • Followed by a H1, H2, H3 tag - HTML Tags : <h1>, <h2>, <h3>
  • Recommended Paragraph word count 42–58 words - HTML Tag : <p>

3. Table Based

  • Tag the table as <table>

Here are some examples of Featured Snippet:

1. Inbound Sales

Source : https://www.newbreedmarketing.com/blog/what-is-inbound-sales

2. How to use excel Shortcuts

 

3. how to set default browser and email

Source : https://blog.hubspot.com/marketing/set-gmail-as-browser-default-email-client-ht

4. How to set default browser email

Source : http://www.dummies.com/computers/pcs/how-to-set-default-browser-and-e-mail-programs-in-windows-7-and-vista/

5. How to make an animated GIF in Photoshop

Source : https://blog.hubspot.com/marketing/how-to-create-animated-gif-quick-tip-ht

6. How to write a press release

Source : https://www.procopywriters.co.uk/2015/09/how-to-write-an-effective-press-release/

7. How to write a press release examples

Source : http://www.ereleases.com/press-release-sample/

8. How to write a press release with examples

Source : http://www.cbsnews.com/news/how-to-write-a-press-release-with-examples/

Beginners Guide to LESS CSS Preprocessor

What is LESS?

Less is a CSS Preprocessor. http://lesscss.org/

Installing and Compiling

  1. Install Node.js https://nodejs.org/en/
  2. using npm ( Node Package Manager ) install LESS globally ( -g )
    1. $ npm install -g less
  3. Compile LESS

lessc style.less > style.css
  • lessc is used as the command for compiling

Error

'lessc' is not recognized as an internal or external command, operable program or batch file.


Solution for this Error

Compiling LESS

node C:\Folder\Name\node_modules\less\bin\lessc style.less > style.css

Note : \Folder\Name should be the folder in which the node_modules have been installed.