Categories
Google Analytics Uncategorized

Cross Domain Tracking [ Google Analytics ]

Cross Domain Tracking in Google Analytics is for tracking a Visitor across different domains

Usage

Tracking the same visitor navigating across

  1. Various Domain names
  2. Various Sub Domains
  3. http and https of the same/different domain
  4. 3rd Party Shopping Carts
  5. IFrame

Linking

( Example )

Consider two domains :

  1. example-1.com : Primary Domain
  2. example-2.com : Secondary Domain

Primary Domain

<script>

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXXXXX-Y', 'auto', {'allowLinker': true});
ga('require', 'linker');
ga('linker:autoLink', ['example-2.com'] );
ga('send', 'pageview');

</script>

Secondary Domain

<script>

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXXXXX-Y', 'auto', {'allowLinker': true});
ga('require', 'linker');
ga('linker:autoLink', ['example-1.com'] );
ga('send', 'pageview');

</script>

Three  or More Domains

ga('linker:autoLink', ['example-2.com', 'example-3.com'] );

 

Categories
On Page SEO Uncategorized

SEO Cannibalisation

SEO Cannibalisation is a process of Consolidating many similar pages which dilutes SEO Value, in to a single page.

Similar Pages

  • Many Pages with Exactly Similar Page Titles
  • Many Pages with content targeting the same keyword

Reason for SEO Cannibalisation

Have too many similar pages?

  • It could confuse Google
  • It could dilute the SEO Value
  • It could decrease the overall Conversion Rate
  • It could confuse Website visitors
  • It lacks focus

So we need to do Keyword Cannibalisation

SEO Dilution

Issues on having too many similar Pages: 

  • Internal Linking – Linking to various pages with same Anchor Text dilutes SEO value
  • Backlinks – Dilution of Backlinks to various similar pages, decreasing the overall value if its linked to a single page.
  • Content Quality – Ideas and research about a single topic divided across many different pages dilutes content quality
  • Conversion Rate  – Various similar pages have various conversion rates,  so the overall conversion rate will be less

Consolidation

Considering similar pages,

Choosing THE Best Page to Cannibalise

A Page with

  • More Conversion Rate
  • High Quality Content
  • High Quality Backlinks

Consolidate SEO Value

  • Consolidate Content from other similar pages to The Single Page
  • Update Internal Links & its Anchor Text to The Single Page
  • Update Backlinks from others sites to The Single Page if possible
  • Use 301 Redirect from other pages to The Single Page

Advantages of SEO Cannibalisation

  • Google is not confused now
  • Solves the issue of SEO Dilution
  • Website Visitors are not confused now
  • Improves Overall Conversion Rate

Its Good to FOCUS!!!

Categories
Off Page SEO On Page SEO Rich Snippet Uncategorized

SEO for a Historical Website

SEO ( Search Engine Optimisation ) for the website which has a big history behind it. It is a kind of Website which has been active for a long period of time with regular activities.

Refining the Website Structure

  • Proper Internal Linking

Improving the User Interface of the Website

  • Making it possible for the user to navigate across the historical website and be able to get relevant information
  • Allowing Social Sharing
  • Making it more interactive

Fixing the 404 Error Backlinks

  • 404 is a HTTP status code, which tells us that the there is a broken backlink. Hence wasting the Link Juice
  • Using a redirect from the broken link to an appropriate page would add extra value to that page and the website

Off site backlink cleanup

  • Websites “Old Backlink” research,
  • And Removing unwanted backlinks

Improving the Title and Meta Description

  • Title Contributes more towards increasing Click Through Rate
  • Meta Description is the second important thing which contributes towards Click Through Rate

Implementing Rich Snippets

It is also called as “adding semantics to the website”

  • Making Google understand each part of the website
  • Highlighting to Google the meaning of each section of the website
    • Use Webmasters Tools to Highlight this information
    • Or It can also implemented via the backend coding

Other ideas for the Historical Website

  • Setting up a XML sitemap for Google
    • for Normal Pages
    • for Images
    • for News
    • and setting up its Priority and its frequency
    • Finally, Submit the XML sitemap to Google via Webmasters Tool
  • Check for duplicate Titles, Duplicate content, short meta description issues and fix it.
  • Check if Canonicalisation is necessary
  • Check if Cannibalisation is necessary

Categories
On Page SEO Uncategorized

SEO Canonicalisation

Canonicalisation in terms of SEO

Show Google which one is the Preferred URL or Main URL

Canonicalisation Code Implementation

<link rel="canonical" href="http://example.com" />

Similar Pages in the eyes of Google

All below pages are the same:

General

  • http://www.example.com/
  • http://example.com/

Apache Web Server

  • http://example.com/index.html
  • http://www.example.com/index.html
  • http://example.com/index.php
  • http://www.example.com/index.php

Microsoft Internet Information Services (IIS)

  • http://www.example.com/default.asp (or .aspx )
  • http://example.com/default.asp (or .aspx)

Use Redirection to the Preferred URL

This has to be considered if we have exactly same page with multiple URL’s as mentioned above.

  • 301 HTTP status code : Moved Permanently
  • 302 HTTP status code : Moved Temporarily

Canonicalisation for Various Parameters in the URL

  • http://example.com/
  • http://example.com/?track=123
  • http://example.com/?track=431

In this above example, the parameter “track” is being used for tracking, in which case the content of the page remains the same.

This has to be explained to Google in order prevent duplicate content issues

Hence canonicalisation is important in terms of On Page SEO

Categories
Semantic Web Uncategorized

LSI Keywords

LSI Keywords ( or Latent Semantic Indexing Keywords ) is an SEO Term for related keywords or synonyms.

Example

Lets say the keyword is “on page seo”

So the LSI Keywords are:

  • on page seo checklist
  • on site seo
  • on-page seo
  • on page seo techniques
  • on page seo service
LSI Keywords
LSI Keywords
LSI Keywords Example
LSI Keywords Example