SEO Cannibalisation is a process of Consolidating many similar pages which dilutes SEO Value, in to a single page.
Similar Pages
- Many Pages with Exactly Similar Page Titles
- Many Pages with content targeting the same keyword
Reason for SEO Cannibalisation
Have too many similar pages?
- It could confuse Google
- It could dilute the SEO Value
- It could decrease the overall Conversion Rate
- It could confuse Website visitors
- It lacks focus
So we need to do Keyword Cannibalisation
SEO Dilution
Issues on having too many similar Pages:
- Internal Linking – Linking to various pages with same Anchor Text dilutes SEO value
- Backlinks – Dilution of Backlinks to various similar pages, decreasing the overall value if its linked to a single page.
- Content Quality – Ideas and research about a single topic divided across many different pages dilutes content quality
- Conversion Rate – Various similar pages have various conversion rates, so the overall conversion rate will be less
Consolidation
Considering similar pages,
Choosing THE Best Page to Cannibalise
A Page with
- More Conversion Rate
- High Quality Content
- High Quality Backlinks
Consolidate SEO Value
- Consolidate Content from other similar pages to The Single Page
- Update Internal Links & its Anchor Text to The Single Page
- Update Backlinks from others sites to The Single Page if possible
- Use 301 Redirect from other pages to The Single Page
Advantages of SEO Cannibalisation
- Google is not confused now
- Solves the issue of SEO Dilution
- Website Visitors are not confused now
- Improves Overall Conversion Rate
Its Good to FOCUS!!!