SEO ( Search Engine Optimisation ) for the website which has a big history behind it. It is a kind of Website which has been active for a long period of time with regular activities.
Refining the Website Structure
- Proper Internal Linking
Improving the User Interface of the Website
- Making it possible for the user to navigate across the historical website and be able to get relevant information
- Allowing Social Sharing
- Making it more interactive
Fixing the 404 Error Backlinks
- 404 is a HTTP status code, which tells us that the there is a broken backlink. Hence wasting the Link Juice
- Using a redirect from the broken link to an appropriate page would add extra value to that page and the website
Off site backlink cleanup
- Websites “Old Backlink” research,
- And Removing unwanted backlinks
Improving the Title and Meta Description
- Title Contributes more towards increasing Click Through Rate
- Meta Description is the second important thing which contributes towards Click Through Rate
Implementing Rich Snippets
It is also called as “adding semantics to the website”
- Making Google understand each part of the website
- Highlighting to Google the meaning of each section of the website
- Use Webmasters Tools to Highlight this information
- Or It can also implemented via the backend coding
Other ideas for the Historical Website
- Setting up a XML sitemap for Google
- for Normal Pages
- for Images
- for News
- and setting up its Priority and its frequency
- Finally, Submit the XML sitemap to Google via Webmasters Tool
- Check for duplicate Titles, Duplicate content, short meta description issues and fix it.
- Check if Canonicalisation is necessary
- Check if Cannibalisation is necessary